BreadBox Leadership

Book Reviews

Great By Choice by Jim Collins & Morten Hansen

BreadBox Rating  - 8.25 out of 10


Number of pages  - 320

Summary  -  Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague Morten Hansen enumerate the principles for building a truly great enterprise in unpredictable, tumultuous and fast-moving times. This book is classic Collins: contrarian, data-driven and up-lifting.

Breadbox Review   -  In classic Jim Collins fashion, this book is modeled and written with the aid of heavy and thorough research, however, that does not make it boring by any sense of the word! The basic factual data presented by Collins and Hansen is truly profound and leads the reader to truly question the way they lead their organization, and how they can create an organization that survives in spite of outside circumstances, good and bad.

    Great by Choice highlights a few specific and important concepts for a business or organization to become and remain successful regardless of their "luck" climate:

  1. Productive Paranoia 
  2. Fanatic Discipline
  3. Empirical Creativity

    If you want information and strategy behind how you can continue to make your business or organization great, stop searching for a book and pick up this one! You'll be provided with great applicational knowledge, next steps, and ideas to get you started on how to make whatever you lead great! The choice to be great is entirely yours.

Outside Reviews

  • “A sensible, well-timed and precisely targeted message for companies shaken by macroeconomic crises”

             ― Financial Times

  • “Collins and Hansen draw some interesting and counterintuitive conclusions from their research….far from a dry work of social science. Mr. Collins has a way with words, not least with metaphor.”

             ― The Wall Street Journal

  • "Entrepreneurs and business leaders may find the concepts in this book useful for making choices to increase their odds of building a great company"

              ―  Booklist   

Nick Sasala